Brilliant IDeas = Passion to Simplify life

William Leith : Why Do Fries  Taste SOOO Good?

Birth of McDonald?

I could blame the McDonald’s brothers , Dick and MAc , who reopened their fast-food diner in San Bernardino, California, with the brilliant idea : get rid of everything on the menu that requires the use of a knife and fork.

P/s: Read this article..esp like this section and the author: It is the tipping point of all good ideas…..

Just like the Philips slogan: Sense & Simplicity